Figment collaborated with Smoker Secrets, an Australian spice rub manufacturer renowned for their incredible flavors that elevate BBQs, smoked meat, and home cooking. They approached us to create a fresh logo, brand identity and packaging that would differentiate them from competitors on store shelves.

We worked together to design a modern and iconic brand mark that captures the essence of fire, smoke, and flavor. The mark instantly resonates with the target audience and communicates the brand's commitment to excellence. The new spice packaging features the choice of meat through imagery and colour for easy recognition. The result is a cohesive and captivating brand presence that effectively communicates Smoker Secrets' dedication to delivering exceptional flavor experiences for home cooks and BBQ enthusiasts.