In an exciting music collaboration, NOVA Entertainment joined forces with Optus to present a groundbreaking commercial music partnership—the Nova Global Red Room Tour!

Spanning across 4 countries, the tour featured exclusive performances by 7 of the world's top artists. To promote this extraordinary event, a pre-launch marketing campaign was strategically deployed online and in Optus stores throughout Sydney, generating excitement and driving entries for the opportunity to embark on this once-in-a-lifetime trip!