Smooth Festival of Chocolate
Client:
Brand Identity
Print & Digital
Outdoor Advertising
Social Media
Email Marketing
Services:
The Rocks in Sydney Harbour was magically turned into a chocolate paradise during the Smooth Festival of Chocolate! Featuring all our beloved chocolate brands, the festival attracted an impressive attendance of over 120,000 visitors throughout it’s weekend. The attraction spanned across multiple locations including First Fleet Park, Argyle & Playfair Streets, The Rocks Square, Circular Quay Foreshore, the Overseas Passenger Terminal, and Campbell's Cove.
With such an expansive area to cover, the festival required an extensive range of advertising material such as flags, delta signage, billboards, brochures, pull-up banners, along with magazine advertisements and social & email marketing leading up to the event.